We consider the one-loop radiative corrections to the light-neutrino mass matrix and their consequences for the predicted branching ratios of the five lepton-flavour-violating decays $ell_1^- to ell_2^- ell_3^+ ell_3^-$ in a two-Higgs-doublet model furnished with the type-I seesaw mechanism and soft lepton-flavour violation. We find that the radiative corrections are very significant; they may alter the predicted branching ratios by several orders of magnitude and, in particular, they may help explain why $mbox{BR}(mu^- to e^- e^+ e^-)$ is strongly suppressed relative to the branching ratios of the decays of the $tau^-$. We conclude that, in any serious numerical assessment of the predictions of this model, it is absolutely necessary to take into account the one-loop radiative corrections to the light-neutrino mass matrix.