We present a simple general relation between tree-level exchanges in AdS and dS. This relation allows to directly import techniques and results for AdS Witten diagrams, both in position and momentum space, to boundary correlation functions in dS. In this work we apply this relation to define Mellin amplitudes and a spectral representation for exchanges in dS. We also derive the conformal block decomposition of a dS exchange, both in the direct and crossed channels, from their AdS counterparts. The relation between AdS and dS exchanges itself is derived using a recently introduced Mellin-Barnes representation for boundary correlators in momentum space, where (A)dS exchanges are straightforwardly fixed by a combination of factorisation, conformal symmetry and boundary conditions.
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