Personalization is a crucial aspect of many online experiences. In particular, content ranking is often a key component in delivering sophisticated personalization results. Commonly, supervised learning-to-rank methods are applied, which suffer from bias introduced during data collection by production systems in charge of producing the ranking. To compensate for this problem, we leverage contextual multi-armed bandits. We propose novel extensions of two well-known algorithms viz. LinUCB and Linear Thompson Sampling to the ranking use-case. To account for the biases in a production environment, we employ the position-based click model. Finally, we show the validity of the proposed algorithms by conducting extensive offline experiments on synthetic datasets as well as customer facing online A/B experiments.
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