The dipole ordering in Sn(Pb)$_2$P$_2$S(Se)$_6$ materials may be tuned by chemical substitution realizing a ferroelectric quantum phase transition and quantum glassy or relaxor type phenomena on different parts of the phase diagram. The introduction of Ge impurity increases the temperature of the phase transitions and initiates a more pronounced Ising type critical anomaly in Sn$_2$P$_2$S$_6$ crystal, does not shift the coordinate of the Lifshitz point $x_{textrm {LP}}$ in Sn$_2$P$_2$(Se$_x$S$_{1-x}$)$_6$ mixed crystals, induces the appearance of a ferroelectric phase transition in quantum paraelectrics Pb$_2$P$_2$S$_6$ and inhomogeneous polar ordering in (Pb$_{0.7}$Sn$_{0.3}$)$_2$P$_2$S(Se)$_6$ crystals. For Pb$_2$P$_2$S$_6$ crystal, the real part of the dielectric susceptibility in the quantum critical regime varies as $1/T^2$ instead of the expected $1/T^3$ behavior for uniaxial materials. This can be partially explained by a screening phenomenon in the semiconductor materials of the Sn(Pb)$_2$P$_2$S(Se)$_6$ system, which weakens the long range electric dipole interactions, and also provides, at high temperatures, a critical behavior near the Lifshitz point (studied by thermal diffusivity) similar to the one predicted in the case of systems with short range interactions. At low temperatures, a quantum critical behavior in Pb$_2$P$_2$S$_6$ crystal can be established by the nonlinear coupling between polar and antipolar fluctuations. An increase in thermal conductivity is induced by Ge impurity in Pb$_2$P$_2$S$_6$ crystal, which is explained through the weakening of the acoustic phonons resonance scattering by soft optic phonons because of the appearance of ferroelectric phase polar clusters.