In 2010 May, an intermediate luminosity optical transient was discovered in the nearby galaxy NGC 300 by a South African amateur astronomer. In the decade since its discovery, multi-wavelength observations of the misnamed ``SN 2010da have continually re-shaped our understanding of this high mass X-ray binary system. In this review, we present an overview of the multi-wavelength observations and attempts to understand the 2010 transient event and, later, the re-classification of this system as NGC~300 ULX-1: a red supergiant + neutron star ultraluminous X-ray source.