Production of black holes has been discussed in a variety of extensions of the Standard Model, and related bounds have been established from data taken at the Large Hadron Collider. We show that, if the Higgs particle has a fully gravitational content via the equivalence principle, enhanced cross-sections of black holes at colliders should be expected within the Standard Model itself. The case of black hole production by precision measurements at electron colliders is discussed. The Coulomb repulsion strongly suppresses the related cross-section with respect to the one based on the hoop conjecture, making the possible production of black holes still unfeasible with current beam technology. At the same time, this suggests the reanalysis of the bounds, based on the hoop conjecture, already determined in hadronic collisions for extra-dimensional models.