Nowadays, digital facial content manipulation has become ubiquitous and realistic with the success of generative adversarial networks (GANs), making face recognition (FR) systems suffer from unprecedented security concerns. In this paper, we investigate and introduce a new type of adversarial attack to evade FR systems by manipulating facial content, called textbf{underline{a}dversarial underline{mor}phing underline{a}ttack} (a.k.a. Amora). In contrast to adversarial noise attack that perturbs pixel intensity values by adding human-imperceptible noise, our proposed adversarial morphing attack works at the semantic level that perturbs pixels spatially in a coherent manner. To tackle the black-box attack problem, we devise a simple yet effective joint dictionary learning pipeline to obtain a proprietary optical flow field for each attack. Our extensive evaluation on two popular FR systems demonstrates the effectiveness of our adversarial morphing attack at various levels of morphing intensity with smiling facial expression manipulations. Both open-set and closed-set experimental results indicate that a novel black-box adversarial attack based on local deformation is possible, and is vastly different from additive noise attacks. The findings of this work potentially pave a new research direction towards a more thorough understanding and investigation of image-based adversarial attacks and defenses.