Many social media news writers are not professionally trained. Therefore, social media platforms have to hire professional editors to adjust amateur headlines to attract more readers. We propose to automate this headline editing process through neural network models to provide more immediate writing support for these social media news writers. To train such a neural headline editing model, we collected a dataset which contains articles with original headlines and professionally edited headlines. However, it is expensive to collect a large number of professionally edited headlines. To solve this low-resource problem, we design an encoder-decoder model which leverages large scale pre-trained language models. We further improve the pre-trained models quality by introducing a headline generation task as an intermediate task before the headline editing task. Also, we propose Self Importance-Aware (SIA) loss to address the different levels of editing in the dataset by down-weighting the importance of easily classified tokens and sentences. With the help of Pre-training, Adaptation, and SIA, the model learns to generate headlines in the professional editors style. Experimental results show that our method significantly improves the quality of headline editing comparing against previous methods.
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