In order to study short timescale optical variability of $gamma$-ray blazar S5 0716+714, quasi-simultaneous spectroscopic and multi-band photometric observations were performed from 2018 November to 2019 March with the 2.4 m optical telescope located at Lijiang Observatory of Yunnan Observatories. The observed spectra are well fitted with a power-law $F_{lambda}=Alambda ^{-alpha}$ (spectral index $alpha >0$). Correlations found between $dot{alpha}$, $dot{A}$, $dot{A}/A$, $dot{F_{rm{lambda}}}$, and $dot{F_{rm{lambda}}}/F_{rm{lambda}}$ are consistent with the trend of bluer-when-brighter (BWB). textbf{The same case is for colors, magnitudes, color variation rates, and magnitude variation rates of photometric observations.} The variations of $alpha$ lead those of $F_{rm{lambda}}$. Also, the color variations lead the magnitude variations. The observational data are mostly distributed in the I(+,+) and III(-,-) quadrants of coordinate system. Both of spectroscopic and photometric observations show BWB behaviors in S5 0716+714. The observed BWB may be explained by the shock-jet model, and its appearance may depend on the relative position of the observational frequency ranges with respect to the synchrotron peak frequencies, e.g., at the left of the peak frequencies. textbf{Fractional variability amplitudes are $F_{rm{var}}sim 40%$ for both of spectroscopic and photometric observations. Variations of $alpha$ indicate variations of relativistic electron distribution producing the optical spectra. }
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