In Hermitian topological systems, the bulk-boundary correspondence strictly constraints boundary transport to values determined by the topological properties of the bulk. We demonstrate that this constraint can be lifted in non-Hermitian Floquet insulators. Provided that the insulator supports an anomalous topological phase, non-Hermiticity allows us to modify the boundary states independently of the bulk, without sacrificing their topological nature. We explore the ensuing possibilities for a Floquet topological insulator with non-Hermitian time-reversal symmetry, where the helical transport via counterpropagating boundary states can be tailored in ways that overcome the constraints imposed by Hermiticity. Non-Hermitian boundary state engineering specifically enables the enhancement of boundary transport relative to bulk motion, helical transport with a preferred direction, and chiral transport in the same direction on opposite boundaries. We explain the experimental relevance of our findings for the example of photonic waveguide lattices.