The inter-line comparison between high- and low-ionization emission lines has yielded a wealth of information on the quasar broad line region (BLR) structure and dynamics, including perhaps the earliest unambiguous evidence in favor of a disk + wind structure in radio-quiet quasars. We carried out an analysis of the CIV 1549 and Hbeta line profiles of 28 Hamburg-ESO high luminosity quasars and of 48 low-z, low luminosity sources in order to test whether the high-ionization line CIV 1549 width could be correlated with Hbeta and be used as a virial broadening estimator. We analyze intermediate- to high-S/N, moderate resolution optical and NIR spectra covering the redshifted CIV and H$beta$ over a broad range of luminosity log L ~ 44 - 48.5 [erg/s] and redshift (0 - 3), following an approach based on the quasar main sequence. The present analysis indicates that the line width of CIV 1549 is not immediately offering a virial broadening estimator equivalent to H$beta$. At the same time a virialized part of the BLR appears to be preserved even at the highest luminosities. We suggest a correction to FWHM(CIV) for Eddington ratio (using the CIV blueshift as a proxy) and luminosity effects that can be applied over more than four dex in luminosity. Great care should be used in estimating high-L black hole masses from CIV 1549 line width. However, once corrected FWHM(CIV) values are used, a CIV-based scaling law can yield unbiased MBH values with respect to the ones based on H$beta$ with sample standard deviation ~ 0.3 dex.