A connected sum construction for local rings was introduced in a paper by H. Ananthnarayan, L. Avramov, and W.F. Moore. In the graded Artinian Gorenstein case, this can be viewed as an algebraic analogue of the topological construction of the same name. We give two alternative description of this algebraic connected sum: the first uses algebraic analogues of Thom classes of vector bundles and Gysin homomorphisms, the second is in terms of Macaulay dual generators. We also investigate the extent to which the connected sum construction preserves the weak or strong Lefschetz property, thus providing new classes of rings which satisfy these properties.