Here, we present a micromagnetic theory of curvilinear ferromagnets, which allows discovering novel fundamental physical effects which were amiss. In spite of the firm confidence for more than 70 years, we demonstrate that there is an intimate coupling between volume and surface magnetostatic charges. Evenmore, the physics of curvilinear systems requires existence of a new fundamental magnetostatic charge determined by local characteristics of the surface. As a stark consequence, novel physical nonlocal anisotropy and chiral effects emerge in spatially corrugated magnetic thin films. Besides these fundamental discoveries, this work reassures confidence in theoretical predictions for experimental explorations and novel devices, based on curved thin films.