The lifetimes of first excited 2$^+$, 4$^+$ and 6$^+$ states in $^{98}$Zr were measured with the Recoil-Distance Doppler Shift method in an experiment performed at GANIL. Excited states in $^{98}$Zr were populated using the fission reaction between a 6.2 MeV/u $^{238}$U beam and a $^{9}$Be target. The $gamma$ rays were detected with the EXOGAM array in correlation with the fission fragments identified in mass and atomic number in the VAMOS++ spectrometer. Our result shows very small B(E2;2$_1^+$ $rightarrow$ 0$_1^+$) value in $^{98}$Zr thereby confirming the very sudden onset of collectivity at $N=60$. The experimental results are compared to large-scale Monte Carlo Shell model and beyond mean field calculations. The present results indicate coexistence of two additional deformed shapes in this nucleus along with the spherical ground state.