Extremal black branes upon compactification in the near horizon throat region are known to give rise to $AdS_2$ dilaton-gravity-matter theories. Away from the throat region, the background has nontrivial profile. We interpret this as holographic renormalization group flow in the 2-dim dilaton-gravity-matter theories arising from dimensional reduction of the higher dimensional theories here. The null energy conditions allow us to formulate a holographic c-function in terms of the 2-dim dilaton for which we argue a c-theorem subject to appropriate boundary conditions which amount to restrictions on the ultraviolet theories containing these extremal branes. At the infrared $AdS_2$ fixed point, the c-function becomes the extremal black brane entropy. We discuss the behaviour of this inherited c-function in various explicit examples, in particular compactified nonconformal branes, and compare it with other discussions of holographic c-functions. We also adapt the holographic renormalization group formulated in terms of radial Hamiltonian flow to 2-dim dilaton-gravity-scalar theories, which while not Wilsonian, gives qualitative insight into the flow equations and $beta$-functions.