We use the current CMS and ATLAS data for the leptonic $pp to WW, WZ$ channels to show that diboson production is, for a broad class of flavour models, already competitive with LEP-1 measurements for setting bounds on the dimension six operators parametrising the anomalous couplings between the quarks and the electroweak gauge bosons, at least under the assumption that any new particle is heavier than a few TeV. We also make an estimate of the HL-LHC reach with $3$ ab$^{-1}$. We comment on possible BSM interpretations of the bounds, and show the interplay with other searches for a simplified model with vector triplets. We further study the effect of modified $Z$-quark-quark couplings on the anomalous triple gauge coupling bounds. We find that their impact is already significant and that it could modify the constraints on $delta g_{1z}$ and $delta kappa_gamma$ by as much as a factor two at the end of HL-LHC ($lambda_gamma$ is only marginally affected), requiring a global fit to extract robust bounds. We stress the role of flavour assumptions and study explicitly flavour universal and minimal flavour violation scenarios, illustrating the differences with results obtained for universal theories.
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