We update QCD calculations of $B to pi, K$ form factors at large hadronic recoil by including the subleading-power corrections from the higher-twist $B$-meson light-cone distribution amplitudes (LCDAs) up to the twist-six accuracy and the strange-quark mass effects at leading-power in $Lambda/m_b$ from the twist-two $B$-meson LCDA $phi_B^{+}(omega, mu)$. The higher-twist corrections from both the two-particle and three-particle $B$-meson LCDAs are computed from the light-cone QCD sum rules (LCSR) at tree level. In particular, we construct the local duality model for the twist-five and -six $B$-meson LCDAs, in agreement with the corresponding asymptotic behaviours at small quark and gluon momenta, employing the QCD sum rules in heavy quark effective theory at leading order in $alpha_s$. The strange quark mass effects in semileptonic $B to K$ form factors yield the leading-power contribution in the heavy quark expansion, consistent with the power-counting analysis in soft-collinear effective theory, and they are also computed from the LCSR approach due to the appearance of the rapidity singularities. We further explore the phenomenological aspects of the semileptonic $B to pi ell u$ decays and the rare exclusive processes $B to K u u$, including the determination of the CKM matrix element $|V_{ub}|$, the normalized differential $q^2$ distributions and precision observables defined by the ratios of branching fractions for the above-mentioned two channels in the same intervals of $q^2$.
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