We propose a model of magneto-electric effect in doped magnetic ferroelectrics. This magneto-electric effect does not involve the spin-orbit coupling and is based purely on the Coulomb interaction. We calculate magnetic phase diagram of doped magnetic ferroelectrics. We show that magneto-electric coupling is pronounced only for ferroelectrics with low dielectric constant. We find that magneto-electric coupling leads to modification of magnetization temperature dependence in the vicinity of ferroelectric phase transition. A peak of magnetization appears. We find that magnetization of doped magnetic ferroelectrics strongly depends on applied electric field.