We present optical photometric and spectroscopic results of supernova SN 2004ab, a highly reddened normal type Ia supernova. The total reddening is estimated as $E(B-V)$ = 1.70 $pm$ 0.05 mag. The intrinsic decline rate parameter, $Delta m_{15}(B)_text{true}$ is 1.27 $pm$ 0.05, and $B$-band absolute magnitude at maximum $M_{B}^{text{max}}$ is $-$19.31 $pm$ 0.25 mag. The host galaxy NGC 5054 is found to exhibit anomalous extinction with very low value of $R_V$ = 1.41 $pm$ 0.06 in the direction of SN 2004ab. Peak bolometric luminosity is derived as $log L_text{bol}^text{max}$ = 43.10 $pm$ 0.07 erg,s$^{-1}$. The photospheric velocity measured from absorption minimum of Si,{sc ii} $lambda$6355 line shows a velocity gradient of $dot{v}$ = 90 km,s$^{-1}$,d$^{-1}$, indicating that SN 2004ab is a member of the high velocity gradient (HVG) subgroup. The ratio of strength of Si,{sc ii} $lambda$5972 and $lambda$6355 absorption lines, $cal R$(Si,{sc ii}) is estimated as 0.37, while their pseudo equivalent widths suggest that SN 2004ab belongs to broad line (BL) type subgroup.