We carried out an optical polarimetric study in the direction of the RCW95 star forming region in order to probe the sky-projected magnetic field structure by using the distribution of linear polarization segments which seem to be well aligned with the more extended cloud component. A mean polarization angle of $theta=49.8^opm7.7^o$ was derived. Through the spectral dependence analysis of polarization it was possible to obtain the total-to-selective extinction ratio ($R_V$) by fitting the Serkowski function, resulting in a mean value of $R_V=2.93pm0.47$. The foreground polarization component was estimated and is in agreement with previous studies in this direction of the Galaxy. Further, near-infrared images from Vista Variables in the Via Lactea (VVV) survey were collected to improve the study of the stellar population associated with the HII region. The Automated Stellar Cluster Analysis (ASteCA) algorithm was employed to derive structural parameters for two clusters in the region, and a set of PAdova and TRieste Stellar Evolution Code (PARSEC) isochrones was superimposed on the decontaminated colour-magnitude diagrams (CMDs) to estimate an age of about 3 Myr for both clusters. Finally, from the near-infrared photometry study combined with spectra obtained with the Ohio State Infrared Imager and Spectrometer (OSIRIS) mounted at the Southern Astrophysics Research Telescope (SOAR) we derived the spectral classification of the main ionizing sources in the clusters associated with IRAS 15408$-$5356 and IRAS 15412$-$5359, both objects classified as O4 V stars.