We present the results of prompt optical follow-up of the electromagnetic counterpart of the gravitational-wave event GW170817 by the Transient Optical Robotic Observatory of the South Collaboration (TOROS). We detected highly significant dimming in the light curves of the counterpart (Delta g=0.17+-0.03 mag, Delta r=0.14+-0.02 mag, Delta i=0.10 +- 0.03 mag) over the course of only 80 minutes of observations obtained ~35 hr after the trigger with the T80-South telescope. A second epoch of observations, obtained ~59 hr after the event with the EABA 1.5m telescope, confirms the fast fading nature of the transient. The observed colors of the counterpart suggest that this event was a blue kilonova relatively free of lanthanides.