In this paper, we address the problem of detecting expressions of moral values in tweets using content analysis. This is a particularly challenging problem because moral values are often only implicitly signaled in language, and tweets contain little contextual information due to length constraints. To address these obstacles, we present a novel approach to automatically acquire background knowledge from an external knowledge base to enrich input texts and thus improve moral value prediction. By combining basic text features with background knowledge, our overall context-aware framework achieves performance comparable to a single human annotator. To the best of our knowledge, this is the first attempt to incorporate background knowledge for the prediction of implicit psychological variables in the area of computational social science.
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