We report the discovery and multicolor (VRIW) photometry of a rare explosive star MASTER OT J004207.99+405501.1 - a luminous red nova - in the Andromeda galaxy M31N2015-01a. We use our original light curve acquired with identical MASTER Global Robotic Net telescopes in one photometric system: VRI during first 30 days and W (unfiltered) during 70 days. Also we added publishied multicolor photometry data to estimate the mass and energy of the ejected shell, and discuss the likely formation scenarios of outbursts of this type. We propose the interpretation of the explosion, that is consistent with the evolutionary scenario where star merger is a natural stage of the evolution of close-mass stars and may serve as an extra channel for the formation of nova outbursts.