Exotic spin-multipolar ordering in spin transition metal insulators has so far eluded unambiguous experimental observation. A less studied, but perhaps more feasible fingerprint of multipole character emerges in the excitation spectrum in the form of quadrupolar transitions. Such multipolar excitations are desirable as they can be manipulated with the use of light or electric field and can be captured by means of conventional experimental techniques. Here we study single crystals of multiferroic Sr$_2$CoGe$_2$O$_7$, and show that due to its nearly isotropic nature a purely quadrupolar bimagnon mode appears in the electron spin resonance (ESR) spectra. This non-magnetic spin-excitation couples to the electric field of the light and becomes observable for a specific experimental configuration, in full agreement with a theoretical analysis of the selection rules.
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