We discuss gauge coupling unification of the SM descending directly from SO(10) while providing solutions to the three outstanding problems: neutrino masses, dark matter, and the baryon asymmetry of the universe. Conservation of matter parity as gauged discrete symmetry in the model calls for high-scale spontaneous symmetry breaking through ${126}_H$ Higgs representation. This naturally leads to the hybrid seesaw formula for neutrino masses mediated by heavy scalar triplet and right-handed neutrinos. The seesaw formula predicts two distinct patterns of RH$ u$ masses, one hierarchical and another not so hierarchical (or compact) when fitted with the neutrino oscillation data. Predictions of the baryon asymmetry via leptogenesis are investigated through the decays of both the patterns of RH$ u$ masses. A complete flavor analysis has been carried out to compute CP-asymmetries and solutions to Boltzmann equations have been utilized to predict the baryon asymmetry. The additional contribution to vertex correction mediated by the heavy left-handed triplet scalar is noted to contribute as dominantly as other Feynman diagrams. We have found successful predictions of the baryon asymmetry for both the patterns of RH$ u$ masses. The triplet fermionic dark matter at the TeV scale carrying even matter parity is naturally embedded into the non-standard fermionic representation ${45}_F$ of SO(10). In addition to the triplet scalar and the triplet fermion, the model needs a nonstandard color octet fermion of mass $sim 10^7$ GeV to achieve precision gauge coupling unification. Threshold corrections due to superheavy components of ${126}_H$ and other representations are estimated and found to be substantial. It is noted that the proton life time predicted by the model is accessible to the ongoing and planned experiments over a wide range of parameter space.