Since the W and Z discovery, hadron colliders have provided a fertile ground, in which continuously improving measurements and theoretical predictions allow to precisely determine the gauge boson properties, and to probe the dynamics of electroweak and strong interactions. This article will review, from a theoretical perspective, the role played by the study, at hadron colliders, of electroweak boson production properties, from the better understanding of the proton structure, to the discovery and studies of the top quark and of the Higgs, to the searches for new phenomena beyond the Standard Model.