We study a statistical model for the tensor principal component analysis problem introduced by Montanari and Richard: Given a order-$3$ tensor $T$ of the form $T = tau cdot v_0^{otimes 3} + A$, where $tau geq 0$ is a signal-to-noise ratio, $v_0$ is a unit vector, and $A$ is a random noise tensor, the goal is to recover the planted vector $v_0$. For the case that $A$ has iid standard Gaussian entries, we give an efficient algorithm to recover $v_0$ whenever $tau geq omega(n^{3/4} log(n)^{1/4})$, and certify that the recovered vector is close to a maximum likelihood estimator, all with high probability over the random choice of $A$. The previous best algorithms with provable guarantees required $tau geq Omega(n)$. In the regime $tau leq o(n)$, natural tensor-unfolding-based spectral relaxations for the underlying optimization problem break down (in the sense that their integrality gap is large). To go beyond this barrier, we use convex relaxations based on the sum-of-squares method. Our recovery algorithm proceeds by rounding a degree-$4$ sum-of-squares relaxations of the maximum-likelihood-estimation problem for the statistical model. To complement our algorithmic results, we show that degree-$4$ sum-of-squares relaxations break down for $tau leq O(n^{3/4}/log(n)^{1/4})$, which demonstrates that improving our current guarantees (by more than logarithmic factors) would require new techniques or might even be intractable. Finally, we show how to exploit additional problem structure in order to solve our sum-of-squares relaxations, up to some approximation, very efficiently. Our fastest algorithm runs in nearly-linear time using shifted (matrix) power iteration and has similar guarantees as above. The analysis of this algorithm also confirms a variant of a conjecture of Montanari and Richard about singular vectors of tensor unfoldings.