Excited states in $^{28}$Na have been studied using the $beta$-decay of implanted $^{28}$Ne ions at GANIL/LISE as well as the in-beam $gamma$-ray spectroscopy at the NSCL/S800 facility. New states of positive (J$^{pi}$=3,4$^+$) and negative (J$^{pi}$=1-5$^-$) parity are proposed. The former arise from the coupling between 0d$_{5/2}$ protons and a 0d$_{3/2}$ neutron, while the latter are due to couplings with 1p$_{3/2}$ or 0f$_{7/2}$ neutrons. While the relative energies between the J$^{pi}$=1-4$^+$ states are well reproduced with the USDA interaction in the N=17 isotones, a progressive shift in the ground state binding energy (by about 500 keV) is observed between $^{26}$F and $^{30}$Al. This points to a possible change in the proton-neutron 0d$_{5/2}$-0d$_{3/2}$ effective interaction when moving from stability to the drip line. The presence of J$^{pi}$=1-4$^-$ negative parity states around 1.5 MeV as well as of a candidate for a J$^{pi}$=5$^-$ state around 2.5 MeV give further support to the collapse of the N=20 gap and to the inversion between the 0f$_{7/2}$ and 1p$_{3/2}$ levels below Z=12. These features are discussed in the framework of Shell Model and EDF calculations, leading to predicted negative parity states in the low energy spectra of the $^{26}$F and $^{25}$O nuclei.