We use an optical centrifuge to deposit a controllable amount of rotational energy into dense molecular ensembles. Subsequent rotation-translation energy transfer, mediated by thermal collisions, results in the localized heating of the gas and generates strong sound wave, clearly audible to the unaided ear. For the first time, the amplitude of the sound signal is analyzed as a function of the experimentally measured rotational energy. The proportionality between the two experimental observables confirms that rotational excitation is the main source of the detected sound wave. As virtually all molecules, including the main constituents of the atmosphere, are amenable to laser spinning by the centrifuge, we anticipate this work to stimulate further development in the area of photo-acoustic control and spectroscopy.