In this paper, we propose a novel low complexity scaling strategy of min-sum decoding algorithm for irregular LDPC codes. In the proposed method, we generalize our previously proposed simplified Variable Scaled Min-Sum (SVS-min-sum) by replacing the sub-optimal starting value and heuristic update for the scaling factor sequence by optimized values. Density evolution and Nelder-Mead optimization are used offline, prior to the decoding, to obtain the optimal starting point and per iteration updating step size for the scaling factor sequence of the proposed scaling strategy. The optimization of these parameters proves to be of noticeable positive impact on the decoding performance. We used different DVB-T2 LDPC codes in our simulation. Simulation results show the superior performance (in both WER and latency) of the proposed algorithm to other Min-Sum based algorithms. In addition to that, generalized SVS-min-sum algorithm has very close performance to LLR-SPA with much lower complexity.