The electromagnetic bremsstrahlung spectrum for the dipole which falling by a spiral orbit into the Schwarzschild black hole was found. The characteristic features in this electromagnetic spectrum can be used for determine of the black hole mass by the new way. This new way (if implemented) provides higher accuracy in determining of the black hole mass. Also these features in the spectrum can be used for determine of the certain characteristics in the black hole magnetosphere or in the accretion disk characteristics around the black hole. It is also shown that the asymptotic behavior of this spectrum (at high frequencies) is practically independent from the impact parameter of the falling dipole.