The Planck survey provides unprecedented full-sky coverage of the submillimetre polarized emission from Galactic dust, bringing new constraints on the properties of dust. The dust grains that emit the radiation seen by Planck in the submillimetre also extinguish and polarize starlight in the visible. Comparison of the polarization of the emission and of the interstellar polarization on selected lines of sight probed by stars provides unique new diagnostics of the emission and light scattering properties of dust. Using ancillary catalogues of interstellar polarization and extinction of starlight, we obtain the degree of polarization, $p_V$ , and the optical depth in the V band to the star, $tau_V$. Toward these stars we measure the submillimetre polarized intensity, $P_S$, and total intensity, $I_S$, in the Planck 353 GHz channel. For those lines of sight through the diffuse interstellar medium with comparable values of the estimated column density and polarization directions close to orthogonal, we correlate properties in the submillimetre and visible to find two ratios, $R_{S/V} = (P_S/I_S)/(p_V/tau_V)$ and $R_{P/p} = P_S/p_V$ , the latter focusing directly on the polarization properties of the aligned grain population alone. We find $R_{S/V}$ = 4.2, with statistical and systematic uncertainties 0.2 and 0.3, respectively, and $R_{P/p}$ = 5.4 MJy sr$^{-1}$, with uncertainties 0.2 and 0.3 MJy sr$^{-1}$, respectively. Our estimate of $R_{S/V}$ is compatible with predictions based on a range of polarizing dust models that have been developed for the diffuse interstellar medium. However, our estimate of $R_{P/p}$ is not compatible with predictions, which are too low by a factor of about 2.5. This more discriminating diagnostic, $R_{P/p}$, indicates that changes to the optical properties in the models of the aligned grain population are required.
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