In the series of recent publications we have proposed a novel approach to the classification of integrable differential/difference equations in 3D based on the requirement that hydrodynamic reductions of the corresponding dispersionless limits are `inherited by the dispersive equations. In this paper we extend this to the fully discrete case. Our only constraint is that the initial ansatz possesses a non-degenerate dispersionless limit (this is the case for all known Hirota-type equations). Based on the method of deformations of hydrodynamic reductions, we classify discrete 3D integrable Hirota-type equations within various particularly interesting subclasses. Our method can be viewed as an alternative to the conventional multi-dimensional consistency approach.