Context. Brown dwarfs represent a sizable fraction of the stellar content of our Galaxy and populate the transition between the stellar and planetary mass regime. There is however no agreement on the processes responsible for their formation. Aims. We have conducted a large survey of the young, nearby cluster IC 348, to uncover its low-mass brown dwarf population and study the cluster properties in the substellar regime. Methods. Deep optical and near-IR images taken with MegaCam and WIRCam at the Canada-France-Hawaii Telescope (CFHT) were used to select photometric candidate members. A spectroscopic follow-up of a large fraction of the candidates was conducted to assess their youth and membership. Results. We confirmed spectroscopically 16 new members of the IC 348 cluster, including 13 brown dwarfs, contributing significantly to the substellar census of the cluster, where only 30 brown dwarfs were previously known. Five of the new members have a L0 spectral type, the latest-type objects found to date in this cluster. At 3 Myr, evolutionary models estimate these brown dwarfs to have a mass of ~13 Jupiter masses. Combining the new members with previous census of the cluster, we constructed the IMF complete down to 13 Jupiter masses. Conclusions. The IMF of IC 348 is well fitted by a log-normal function, and we do not see evidence for variations of the mass function down to planetary masses when compared to other young clusters.