Let $G$ be a finite simple group of Lie type, and let $pi_G$ be the permutation representation of $G$ associated with the action of $G$ on itself by conjugation. We prove that every irreducible representation of $G$ is a constituent of $pi_G$, unless $G=PSU_n(q)$ and $n$ is coprime to $2(q+1)$, where precisely one irreducible representation fails. Let St be the Steinberg representation of $G$. We prove that a complex irreducible representation of $G$ is a constituent of the tensor square $Stotimes St$, with the same exceptions as in the previous statement.