We employ the $Btopi$ form factors obtained from QCD light-cone sum rules and calculate the $Bto pi ell u_l$ width ($ell=e,mu$) in units of $1/|V_{ub}|^2$, integrated over the region of accessible momentum transfers, $0leq q^2leq 12.0 ~GeV^2$. Using the most recent BABAR-collaboration measurements we extract $|V_{ub}|=(3.50^{+0.38}_{-0.33}big|_{th.}pm 0.11 big|_{exp.})times 10^{-3}$. The sum rule results for the form factors, taken as an input for a $z$-series parameterization, yield the $q^2$-shape in the whole semileptonic region of $Bto piell u_ell$. We also present the charged lepton energy spectrum in this decay. Furthermore, the current situation with $Bto tau u_tau$ is discussed from the QCD point of view. We suggest to use the ratio of the $Bto pi tau u_tau$ and $Bto piell u_l ~(ell =mu,e) $ widths as an additional test of Standard Model. The sensitivity of this observable to new physics is illustrated by including a charged Higgs-boson contribution in the semileptonic decay amplitude.