We investigate theoretically the combination of first-order quadrupole-quadrupole and second-order dipole-dipole effects on the long-range electrostatic interactions between a ground-state homonuclear alkali-metal dimer and an excited alkali-metal atom. As the electrostatic energy is comparable to the dimer rotational structure, we develop a general description of the long-range interactions which allows for couplings between the dimer rotational levels. The resulting adiabatic potential energy curves, which exhibit avoided crossings, cannot be expanded on the usual $1/R^{n}$ series. We study in details the breakdown of this approximation in the particular case Cs$_{2}+$Cs. Our results are found promising in the prospect of accomplishing the photoassociation of ultracold trimers.
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