We present an analysis to determine the charm quark mass from non-relativistic sum rules, using a combined approach taking into account fixed-order and effective-theory calculations. Non-perturbative corrections as well as higher-order perturbative corrections are under control. For the PS mass we find m_{PS}(0.7 GeV) = 1.50pm 0.04 GeV, which translates into a MS-bar mass of m = 1.25pm 0.04 GeV.
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