We present magnetization measurements on oriented powder of ZnCu$_{3}$(OH)$_{6}$Cl$_{2}$ along and perpendicular to the orienting field. We find a dramatic difference in the magnetization between the two directions. It is biggest at low measurement fields $H$ or high temperatures. We show that the difference at high temperatures must emerge from Ising-like exchange anisotropy. This allows us to explain muon spin rotation data at $Tto 0$ in terms of an exotic ferromagnetic ground state.