Differential cross sections and analyzing powers for elastic scattering from, and for inelastic proton scattering to a set of $2^+_1$ states in, ${}^{12}$C, ${}^{20}$Ne, ${}^{24}$Mg, ${}^{28}$Si and ${}^{40}$Ca, and for a set of energies between 35 to 250 MeV, have been analyzed. A $g$-folding model has been used to determine optical potentials and a microscopic distorted wave approximation taken to analyze the inelastic data. The effective nucleon-nucleon interactions used to specify the optical potentials have also been used as the transition operators in the inelastic scattering processes. Shell and large space Hartree-Fock models of structure have been used to describe the nuclear states.