اشترك بالحزمة الذهبية واحصل على وصول غير محدود شمرا أكاديميا
تسجيل مستخدم جديدUsing The Model of Six Dimensions of Innovation Services To Assess Marketing Performance of Syrian Banking Sector During The Syrian Crisis (Comparative Study between Commercial Bank of Syria and Bank Bemo Saudi Fransi)
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The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of many of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
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مراجعة الذكاء الصنعي:
ملخص البحث
تهدف الدراسة إلى تقييم الأداء التسويقي في القطاع المصرفي السوري خلال الأزمة السورية باستخدام نموذج الأبعاد الستة لابتكار الخدمات. تم إجراء مقارنة بين المصرف التجاري السوري وبنك بيمو السعودي الفرنسي. أظهرت النتائج أن بنك بيمو تفوق على المصرف التجاري السوري في تبني الابتكار كاستراتيجية خلال الأزمة، ولا توجد علاقة معنوية بين الابتكار في الخدمات والأداء التسويقي. اقترحت الباحثة دراسة الفرص التي أفرزتها الأزمة من خلال تحليل البيئة الداخلية والخارجية للمصارف، والاعتماد على أنشطة الابتكار كاستراتيجية للاستثمار الأمثل والنمو طويل الأجل.
قراءة نقدية
تعتبر الدراسة خطوة مهمة في فهم تأثير الابتكار على الأداء التسويقي في القطاع المصرفي السوري خلال الأزمة. ومع ذلك، يمكن توجيه بعض النقد البناء للدراسة. أولاً، قد يكون من الأفضل توسيع نطاق العينة لتشمل مصارف أخرى لتحقيق نتائج أكثر شمولية. ثانياً، الاعتماد على البيانات الثانوية قد يقلل من دقة النتائج، وكان من الممكن تضمين مقابلات أو استبيانات للحصول على بيانات أولية. أخيراً، كان من الممكن تقديم تحليل أعمق للعوامل الخارجية المؤثرة على الأداء التسويقي مثل العقوبات الاقتصادية والسياسية.
أسئلة حول البحث
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ما هو الهدف الرئيسي من الدراسة؟
تهدف الدراسة إلى تقييم الأداء التسويقي في القطاع المصرفي السوري خلال الأزمة السورية باستخدام نموذج الأبعاد الستة لابتكار الخدمات.
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ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى أن بنك بيمو السعودي الفرنسي تفوق على المصرف التجاري السوري في تبني الابتكار كاستراتيجية خلال الأزمة، ولا توجد علاقة معنوية بين الابتكار في الخدمات والأداء التسويقي.
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ما هي الفرضيات التي تم اختبارها في الدراسة؟
تم اختبار ثلاث فرضيات رئيسية: لا توجد فروق معنوية في درجة تبني الابتكار بين المصارف المدروسة خلال الأزمة، لا توجد فروق معنوية في الابتكارات وفقاً لأبعاد النموذج بين المصارف المدروسة خلال الأزمة، ولا توجد علاقة معنوية بين الابتكار في الخدمة والأداء التسويقي للمصارف المدروسة خلال الأزمة.
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ما هي التوصيات التي اقترحتها الدراسة؟
اقترحت الدراسة تحليل البيئة الداخلية والخارجية للمصارف للاستفادة من الفرص التي أفرزتها الأزمة، وتخصيص إدارة مستقلة للابتكار في الهياكل التنظيمية للمصارف، وتبني الابتكار بمختلف أنماطه كاستراتيجية رئيسية لتحقيق النمو على المدى الطويل.
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