The measurement of polarization fractions of massive gauge bosons at the LHC provides an important check of the Standard Model and in particular of the Electroweak Symmetry Breaking mechanism. Owing to the unstable character of $text{W}$ and $text{Z}$ bosons, devising a theoretical definition for polarized signals is not straightforward and always subject to some ambiguity. Focusing on $text{W}$-boson pair production at the LHC in the fully leptonic channel, we propose to compute polarized cross-sections and distributions based on the gauge-invariant doubly-resonant part of the amplitude. We include NLO QCD corrections to the leading quark-induced partonic process and also consider the loop-induced gluon-initiated process contributing to the same final state. We present results for both an inclusive setup and a realistic fiducial region, with special focus on variables that are suited for the discrimination of polarized cross-sections and on quantities that can be measured experimentally.
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