$gamma$ Cas stars are a $sim$1% minority among classical Be stars with hard but only moderately strong continuous thermal X-ray flux and mostly very early-B spectral type. The X-ray flux has been suggested to originate from matter accelerated via magnetic disk-star interaction, by a rapidly rotating neutron star (NS) companion via the propeller effect, or by accretion onto a white dwarf (WD) companion. In view of the growing number of identified $gamma$ Cas stars and the only imperfect matches between these suggestions and the observations, alternative models should be pursued. Two of the three best-observed $gamma$ Cas stars, $gamma$ Cas itself and $pi$ Aqr, have a low-mass companion with low optical flux; interferometry of BZ Cru is inconclusive. Binary-evolution models are examined for their ability to produce such systems. The OB+He-star stage of post-mass transfer binaries, which is otherwise observationally unaccounted, can potentially reproduce many observed properties of $gamma$ Cas stars. The interaction of the fast wind of helium stars with the disk and/or with the wind of Be stars may give rise to the production of hard X-rays. While not modelling this process, it is shown that the energy budget is favourable, and that the wind velocities may lead to hard X-rays as observed in $gamma$ Cas stars. Furthermore, their observed number appears to be consistent with the evolutionary models. Within the Be+He-star binary model, the Be stars in $gamma$ Cas stars are conventional classical Be stars. They are encompassed by O-star+Wolf-Rayet systems towards higher mass, where no stable Be decretion disks exist, and by Be+sdO systems at lower mass where the sdO winds may be too weak to cause the $gamma$ Cas phenomenon. In decreasing order of the helium-star mass, the descendants could be Be+black-hole, Be+NS or Be+WD binaries.
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