We study the lepton flavor models with the flavor symmetry (Z_N times Z_N times Z_N)rtimes Z_3. Our models predict non-vanishing discrete values of theta_{13} as well as theta_{12} and theta_{23} depending on N. For certain values, our models realize the tri-bimaximal mixing angles with theta_{13}=0. For other values, our models provide with discrete deviation from the tri-bimaximal mixing angles.