Recently, a novel adaptive wave model for financial option pricing has been proposed in the form of adaptive nonlinear Schr{o}dinger (NLS) equation [Ivancevic a], as a high-complexity alternative to the linear Black-Scholes-Merton model [Black-Scholes-Merton]. Its quantum-mechanical basis has been elaborated in [Ivancevic b]. Both the solitary and shock-wave solutions of the nonlinear model, as well as its linear (periodic) quantum simplification are shown to successfully fit the Black-Scholes data, and define the financial Greeks. This initial wave model (called the Ivancevic option pricing model) has been further extended in [Yan], by providing the new NLS solutions in the form of rogue waves (one-rogon and two-rogon solutions). In this letter, I propose a new financial research program, with a goal to develop a general wave-type model for realistic option-pricing prediction and control. Keywords: General option-price wave modeling, new financial research program
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