Brand Extension Impact on Brand Equity (a study on food commodities consumers in Syria)
published by Higher Institute of Business Administration
in 2014
in Business Management
and research's language is
العربية
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Abstract in English
The research aims to study the impact of the brand expansion strategy on the brand value within the Syrian market, through the four basic dimensions of the brand’s value, namely, awareness of the brand, perceived quality, healthy consumer associations with the brand and brand loyalty.
References used
العجمي ماهر (2000) "سلوك المستهلك " دار الرضا للنشر , دمشق - سورية