The Role Of Strategic Analysis In Managing The Crises Of The Syrian Industrial Organizations


Abstract in English

The aim of this research is to show the role of strategic analysis in crisis management in one of the Syrian industrial organizations, which is the general corporate of tobacco - coastal region branch) The research relied the analysis descriptive approach as a general method, the data was collected by way of questionnaire and personal interview The most important results of the research have been represented as follows : There is an important role of applying the strategic analysis process in crisis management, the largest role was the process of strategic analysis of the external environment The most important recommendations the following: The general corporate of tobacco must persevere its way in analyzing the environment, because of its positive role in crisis management and strive to improve this process, and that the most important thing you must do is the following: adopting the scenario method in analyzing analyzing its organizational culture provision developed information systems that help its process in strategic analysis

References used

ABD ALSALLAM, I, Strategic Analysis And Competitive Performance (Analytical Study in the Banking Services Industry . Baghdad, Educational Administrative College - Scientific Affair, Iraq, 10 Issue, 2008 185 - 213
ABU AMUNA.Y ; Al SHOBAKI.M.J, ABU NASER. S.S, Strategic Environmental Scanning: a n Approach for Crises Management . International Journal of Information Technology and Electrical Engineering, ITEE, Palestine, 2017, 6 (3), pp.28 – 34. Hal - 01567731
ABU AMUNA.Y ; Al SHOBAKI.M.J, BADAH. W, The Impact Of The Strategic Orientations on Cri sis Management Agency. International Relief In Gaza. First Scientific Conference for Community Development, ,Faculty Of Economics And Administrative Sciences, Al - Azhar University of Gaza, Palestine, 2016, P(1 - 34)

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