A novel method of ground state laser cooling of trapped atoms utilizes the absorption profile of a three (or multi-) level system which is tailored by a quantum interference. With cooling rates comparable to conventional sideband cooling, lower final temperatures may be achieved. The method was experimentally implemented to cool a single Ca$^+$ ion to its vibrational ground state. Since a broad band of vibrational frequencies can be cooled simultaneously, the technique will be particularly useful for the cooling of larger ion strings, thereby being of great practical importance for initializing a quantum register based on trapped ions. We also discuss its application to different level schemes and for ground state cooling of neutral atoms trapped by a far detuned standing wave laser field.