Universality in QCD factorization of parton densities, fragmentation functions, and soft factors is endangered by the process dependence of the directions of Wilson lines in their definitions. We find a choice of directions that is consistent with factorization and that gives universality between e^+e^- annihilation, semi-inclusive deep-inelastic scattering, and the Drell-Yan process. Universality is only modified by a time-reversal transformation of the soft function and parton densities between Drell-Yan and the other processes, whose only effect is the known reversal of sign for T-odd parton densities like the Sivers function. The modifications of the definitions needed to remove rapidity divergences with light-like Wilson lines do not affect the results.