We review why the Thomas rotation is a crucial facet of special relativity, that is just as fundamental, and just as unintuitive and paradoxical, as such traditional effects as length contraction, time dilation, and the ambiguity of simultaneity. We show how this phenomenon can be quite naturally introduced and investigated in the context of a typical introductory course on special relativity, in a way that is appropriate for, and completely accessible to, undergraduate students. We also demonstrate, in a more advanced section aimed at the graduate student studying the Dirac equation and relativistic quantum field theory, that careful consideration of the Thomas rotation will become vital as modern experiments in particle physics continue to move from unpolarized to polarized cross-sections.